We'll support your game at every stage of its development. We'll help define its positioning, plan the communication strategy, and build brand awareness, wishlists, followers and an engaged community.
Before and during launch, we'll combine creative, media, influencer marketing, PR and performance campaigns to reach as many players as possible and turn them info fans of your game.
And after launch? We'll support player retention, ongoing communication and expansion into new markets, helping your title maintain strong momentum and long-term longevity.
LaunchPad may have launched only recently, but it brings together specialists with years of experience in strategy, creative, media, performance marketing, analytics, PR and community building.
We bring together the expertise of around 50 specialists under one roof. This gives your studio the support of a complete marketing department, without having to build one in-house.
We know games from the inside, not just from briefs. Most of us have been playing for years, and our team includes people who have worked on titles such as The Invincible and SUPERHOT. We understand challenges studio face at different stages of game development.
Every stage of a game's development requires different skillset. We'll assemble the right mix of experts and tools for your current goals, flexibly supporting your studio according to the stage and maturity of the project.
We met while working on the campaign for The Invincible, an award-winning game recognised, among others, with a Polityka Passport nomination. At the time, Maciej Dobrowolski served as CMO and Management Board Member at Starward Industries, the studio behing the title, while Dawid Maj was growing BeDigital as its CEO.
We quickly realised that the game industry still lacked a data-driven approach in marketing, despite it being the standard practise in many other sectors. The challenge was clear: how could we transform game marketing by combining the perspectives of game development and digital marketing?
LaunchPad was created to fill that gap. We combine first-hand knowledge of the games industry with years of experience, advanced technology and the performance expertise of an award-winning marketing agency.
